How to switch from Gumroad to SaySo

Switching platforms sounds like a weekend you'll never get back. It's mostly copying and pasting, plus a couple of decisions you'll want to make before you start. This guide walks through both, in the order I'd do them.

What moves and what doesn't

Before you start

Three things change when you leave Gumroad, and they're worth knowing up front.

Sales tax becomes yours. Gumroad has been the merchant of record since January 1, 2025, which means Gumroad handles sales tax on your sales. SaySo isn't a merchant of record. SaySo doesn't calculate or add sales tax or VAT at checkout, so working out and paying what you owe is on you. If you sell to a lot of buyers outside the US, read up on this first. (This is the one I'd want to know about before switching, not after.)

You need your own Stripe account. Gumroad pays you out from its own balance, and it doesn't support connecting your own Stripe account for new sellers outside Brazil, so you may not have one yet. Creating one is free, and SaySo walks you through it.

Your Gumroad balance pays out on Gumroad's schedule. Leave your Gumroad account open until your last payout has landed in your bank.

Step 1: Export everything from Gumroad first

Do this before you change anything, so you have a copy of it all.

1. 1Your sales. In Gumroad, go to the Sales tab, click the Export icon, pick a date range that covers every sale, and download the CSV. Gumroad's CSV uses UTC time, so Gumroad suggests adding a day to each end of the range to catch everything.
2. 2Your followers. Go to the Subscribers dashboard under Audience and click the Export icon. You get each follower's email and the date they followed.
3. 3Your products. Copy each product's name, description, price and any discount codes into a doc. Gather your original files too. If the only copy of a file is on Gumroad, download it now.

Step 2: Set up SaySo

1. 1Start your SaySo membership at getsayso.io. It begins with a 7-day free trial, card up front, and nothing is charged until day eight.
2. 2Add your business details. Buyers can't pay until these are in.
3. 3Connect your Stripe account from Getting started. Sign in if you already have Stripe, or create an account on Stripe's page.
4. 4Leave your store on Coming soon while you build, so nobody can buy before you're ready.

Step 3: Rebuild your products

This is where Claude saves you the most time. Connect Claude to your store, paste in a product's Gumroad description, and ask it to make a SaySo draft with the same name, description and price. It creates the draft and you check it over.

Then, for each product:

1. 1Open the Files tab and upload the files buyers get. Claude can't upload files for you, so this part is yours.
2. 2Add a video link or a note on the download page if you had one on Gumroad.
3. 3Recreate any discount codes. If Claude creates one for you, you'll get an approval link to check before it goes live.
4. 4Add an order bump, upsell or downsell if you'd like one. Gumroad called these upsells too.

Step 4: Move your email list

Your Gumroad buyers and followers are yours, but a purchase isn't the same as agreeing to marketing emails. Before you import anyone into your email service:

• In the sales CSV, the Do not contact column shows a 1 for buyers who opted out. Gumroad asks you to remove those people if you import the list somewhere else.
• Followers chose to hear from you, so that list is the cleaner one to import.

Then connect your email service to SaySo under Settings › Email list. SaySo works with Bento, Kit, beehiiv, MailerLite, ActiveCampaign and Flodesk, or a webhook for anything else. New buyers join your list from then on.

Step 5: Test a purchase

Open the More menu next to a published product and choose Test purchase. You go through checkout without a card, get the receipt, land on the download page and join your own email list, just like a buyer. Nothing is charged and it never counts as a sale.

Step 6: Open your store and point your links at it

1. 1Switch your store to Open for sales.
2. 2Update every link that points at Gumroad: your link in bio, website buttons, email sequences, pinned posts and anything you paid to promote.
3. 3If you run ads, add your Meta Pixel and Google Analytics IDs in SaySo so your tracking carries on.
4. 4Tell your list. A short note saying where to find you now is plenty.

Step 7: Wind down Gumroad gently

You don't need to close your Gumroad account on day one, and I wouldn't. Past buyers still get their downloads through Gumroad, and your balance still has to pay out. Before you unpublish or delete anything, check what Gumroad says happens to buyer access, so nobody loses something they paid for.

If you sell memberships on Gumroad

Active memberships can't come with you. Gumroad holds your members' payment details, and as far as I could find there's no way to move a running subscription off Gumroad to any other platform. Lemon Squeezy's own migration guide says the same thing.

Here's the gentlest way I know to handle it:

1. 1Set up the same subscription product in SaySo, with Every month or Every year pricing. (SaySo bills the subscription and delivers the files, but it doesn't have a members-only area.)
2. 2Email your members before their next billing date. Tell them where the membership lives now and give them the new link.
3. 3Ask them to cancel on Gumroad and join on SaySo when their current period runs out, so nobody pays twice.
4. 4If you'd like to say thank you for the hassle, SaySo lets you offer a cheaper first payment.

Some members won't make the move, and that's worth being honest with yourself about before you start. If memberships are most of your income, you might move your one-time products first and leave the membership where it is for now.

FAQ

Can SaySo import my Gumroad products for me? Not automatically. Connect Claude, paste in your descriptions, and Claude can create the drafts. You upload the files yourself.

Will my Gumroad links redirect to SaySo? No. Gumroad product links keep pointing at Gumroad, so update them wherever you've shared them.

Can my past Gumroad buyers download from SaySo? Not their old purchases. They keep getting those through Gumroad, which is one more reason to leave your Gumroad account open for a while.

Do I need a Stripe account? Yes. Buyers pay into your own Stripe account, and SaySo never holds your money. If you don't have one, you can create it while you connect.

What happens to sales tax? On Gumroad, Gumroad handles it as merchant of record. On SaySo, you're the seller, so tax is yours to manage. SaySo doesn't calculate or add it at checkout.

How long does switching take? It depends on how many products you have. The exports take minutes. Rebuilding products is the longest part, and having Claude draft them makes it a lot shorter.

Is it worth switching? That depends on what you sell and how much. I've put the numbers side by side in SaySo vs Gumroad.

Sources

All checked October 29, 2026.

• Gumroad's sales analytics dashboard: exporting a sales CSV, UTC dates, the Do not contact column
• Gumroad's email newsletter help: exporting followers
• Gumroad pricing: merchant of record since January 1, 2025
• Gumroad and Stripe Connect: not supported for new sellers outside Brazil
• Getting paid on Gumroad: payout schedule
• Lemon Squeezy's Migrating from Gumroad: no direct migration path for Gumroad subscriptions
• SaySo's help center: Add your first product, Upload the files buyers download, Connect Stripe to get paid, Connect your email service, Test your store before you open, Check what your Claude can change