Help › Orders and buyers
Read your Dashboard and Insights
Dashboard is a quick look at your store. Insights goes deeper, across four tabs. Both count days on your store's time zone, and both leave out test purchases.
Dashboard
Pick Last 7 days, Last 30 days or Last 90 days at the top, and Refresh for the latest.
- Sales shows Gross sales, Refunded and Remaining, before fees and taxes. Refunds are the ones recorded on orders paid in this period, not refunds you issued during it.
- Paid orders and New buyers (a first paid purchase in this store) each open their own screen.
- Subscribers counts people who ticked the email box on your free products. Buyers are counted separately. The download button next to it exports your sign-ups as a CSV.
- Sales by day and Top products (your best five by gross sales).
- Buyer requests lists new requests from buyers, oldest first. Choose Review to open the order. No refund is ever approved automatically.
Insights
Choose 7 days, 30 days, 90 days, This year or All time. For 7, 30 and 90 days, figures are compared with the same number of days before, once there's an earlier period to compare.
- Overview: Money in is what you were charged minus refunds, before Stripe's fees. You also see sales, average order, visitors, Left at checkout (it opens Abandoned checkouts), money in day by day, what sold, and how often buyers take your order bump and upsell.
- Sales: repeat buyers, refunds, each product's visits, sales and Visits to sales, checkouts started and paid, subscriptions and payment plans, and the discount codes used.
- Traffic: visitors, pages looked at, your most-looked-at pages, how people found you, and where your buyers are, from the country on their card.
- Audience: subscribers, new this period, your opt-in rate, buyers sent to your email service, and each lead magnet's visits, opt-ins and downloads.
Visits are counted on your store without cookies, so a returning visitor looks the same as a new one. Unsubscribes happen in your email service, so SaySo doesn't see them.
Export
Export CSV downloads the tab you're on, for the period you picked. Money in the file is in cents, so $25.00 shows as 2500. On Audience, Export sign-ups downloads your list of sign-ups.
Your AI assistant can read your sales summary and Insights too. Ask it for a weekly check-in from the Library.