Help › Funnels and offers
Put an announcement on your store
An announcement is a ribbon across the top of your store, above your header. Use it for a sale, a launch, or anything new you want buyers to see first.
Make one
- Go to Products › Announcements and choose New announcement.
- Write your Message, up to 140 characters.
- Pick a Style: Solid, Bold, Soft or Night. Then choose a Background color (your brand color, one of the swatches, or Pick any color). Bold also has a Highlight color for its stripe, icon circle and button.
- Pick an Icon if you want one. It's optional.
- Turn on Button to send buyers straight to one product. Write the Button words and choose the product.
- Turn on Countdown to count down to the end. Choose Plain words, Boxed numbers or Small pill. It counts to the real end you set and never resets.
- Under Starts, choose Start now or Pick a date. Under Ends, choose Pick an end or Until I end it. A countdown needs an end.
- Check the Time zone. Your start and end times are in that zone.
- Under Shows on, choose Every page or only the pages of the product your button goes to.
- Choose Publish, or Schedule if it starts later. Save keeps it as a draft without putting it on your store.
The Live preview shows exactly how the ribbon will look as you go.
Manage your announcements
The list shows each ribbon with its status: Live now, Scheduled, Draft, Ended, or Waiting for store to open. Open the ⋯ menu on one for:
- Edit to change it. Saving a live one updates your store straight away.
- Duplicate to start a new one with the same settings.
- End now to take a live one down.
- Delete to remove it. If it's showing, it comes down from your store.
An ended announcement can't be edited, but Run it again copies everything into a new draft so you can set fresh dates.
Good to know
- One announcement shows at a time. When two overlap, the one that starts later wins until it ends.
- Announcements never show at checkout, so nothing pulls a buyer away mid-purchase.
- While your store is Coming soon, announcements don't show. You can still make and schedule them; they appear once you open for sales. Change this in Settings › Who can buy.