Help › Funnels and offers
Add an order bump, upsell or downsell
Each offer is another of your published products, sold at a price you set for that spot. You set them up on a product's funnel in Funnels. If you haven't made one yet, see Build a funnel for a product.
The three places
- Order bump: a tick box at checkout, before paying. Everyone sees it, including people who already own it.
- Upsell: shown after payment. One click charges the card they just used. If the funnel has none yet, use Add an upsell here on the canvas.
- Downsell: offered only if they say no to the upsell. Use Add a downsell here on the canvas.
Each place can hold one offer.
Set one up
- Open the funnel and click the step you want.
- Turn the offer On.
- Under The product, choose another published product from this store.
- Set The price in this spot. It can't be more than the product's published price, and it doesn't change what the product costs anywhere else.
- Add a Headline, a description, and a Button label if you want something other than the default.
- Check the buyer preview beside the settings, then Save draft and Publish funnel.
Good to know
- An order bump's description is plain text, up to 90 characters.
- The offer copies how the product is priced. For a monthly product or payment plan you can offer a cheaper first payment, and buyers see the payment terms before agreeing.
- Skip if they already own it is on by default for the upsell and downsell. A buyer who owns it goes straight to their downloads. Turn it off for things people buy more than once.
- An offer for an unpublished product can't show until you publish it.
- A bundle can have its own funnel, on its Funnel tab. A bundle can't be offered as another product's bump, upsell or downsell yet.