Help › Products
Give away a free download
A lead magnet is a free product. There's no price and no checkout. People give their email address to get it.
Make a lead magnet
- Go to Products and click New product, or open a draft.
- On the Details tab, under Product type, choose Lead magnet.
- In the Free card, set the Button label. This is the button they press on the sign-up form, and it starts as Send it to me.
- On the Files tab, upload what they get. A free product takes up to 250 MB of files in total.
Choose what happens after someone signs up
On the Files tab, under After someone signs up, pick one:
- Send them to the thank-you page. The download is there, and it's in their inbox too.
- Keep them on the page. The form swaps to "Check your inbox." Use this when the lead magnet is an email series rather than a file. There's no thank-you page, so a video or next step button won't show. Your text is kept if you switch back.
Asking for a name
The sign-up form can ask for a name. To make a first and last name required, go to Settings › Email list and turn on Require a full name. Off, people can leave their name blank and still get the download.
A lead magnet can become a paid product later. A paid product that has been published can't become a lead magnet. To give it away, create a new lead magnet.
When it's ready, publish it the same way as a paid product.